Healthcare work, from smart and sentimental to wild goose attacks.

HAP Storytellers

Seniors feel like the healthcare system has passed them by. HAP didn’t want to just tell them they were wrong, we wanted to prove it. So we interviewed three Seniors about their lives. And then we interviewed their HAP Agents, asking them all the same questions. We spliced the two interviews together to prove that no one - no one - knows a Senior as well as their healthcare partners do.

Centura EUC Launch

Centura’s big idea? Put emergency and urgent care together. Centura’s big worry? Ensuring consumers would understand the big idea. I was the executive creative director (and sometimes copywriter) on this campaign, which had to educate as much as it entertained.

Humana Human Care Launch

It’s one thing to say Humana provides Human Care. It’s another thing to tell the world what that means. I worked behind the scenes to launch Humana’s new brand positioning, creating messaging, defining personality, and writing The Book of Human Care, which Agents across America turned to to learn how to speak the (new) language of Humana.